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PrimeLocation
Zoopla-group portal for sale and rental listings
A UK property portal in the Zoopla group, focused on sale and rental listings alongside its larger sister site.
About PrimeLocation
PrimeLocation is a UK residential property portal operating within the same group as Zoopla — both trace back to ZPG (now owned by Silver Lake Partners) — giving it shared listing supply and infrastructure with its larger sister site rather than functioning as a fully independent competitor.
What It Does
- Consumer property search for sale and rental listings
- Agent advertiser access typically bundled alongside Zoopla group products rather than sold as a fully separate line
Group Context
As part of the Zoopla/ZPG group, PrimeLocation benefits from shared data, listing feeds, and commercial relationships with the same agents and CRMs that feed Zoopla, rather than operating as a wholly separate acquisition channel for agents.
Capabilities
- Sales listings search
- Rental listings search
- Agent advertiser access bundled with Zoopla group products
Integrations
- Zoopla
Quick Facts
- Pricing model
- Subscription
- Pricing
- Agent advertiser subscriptions, bundled via the Zoopla group's agent products
- Sold to
- Independent agents, Small chains, Corporate & enterprise
- Market
- UK & Ireland only
- Category
- Listing Portals