OnTheMarket
Agent-founded UK portal, now CoStar-owned
The UK's third-most-visited residential property portal, founded by agents in 2013 as an agent-friendly alternative, now owned by CoStar Group.
About OnTheMarket
OnTheMarket was founded by agents in 2013 specifically to offer a competitive, agent-friendly alternative to the UK’s larger property portals. It has since built a network of over 13,000 agent advertisers.
What It Does
- Consumer property search for sale and rental listings
- Agent advertiser network built around an agent-friendly commercial model
- Positioned as attracting high-intent leads at a lower cost per lead than larger UK portals
Ownership
CoStar Group — an S&P 500 and NASDAQ 100 company that operates 28 property portals globally — acquired OnTheMarket in a deal worth around £100 million, completed in 2023. CoStar described the acquisition as an efficient entry point into the UK’s residential property market, backed by a multi-year, hundreds-of-millions-of-pounds investment programme to grow the portal’s consumer traffic.
Capabilities
- Sales listings search
- Rental listings search
- Agent advertiser network
- Lead forwarding to listing agents
Quick Facts
- Founded
- 2013
- Pricing model
- Subscription
- Pricing
- Agent advertiser subscriptions; positioned as lower-cost per lead than larger UK portals
- Sold to
- Independent agents, Small chains, Corporate & enterprise
- Market
- UK & Ireland only
- Category
- Listing Portals