Matterport

Matterport is a general-purpose 3D digital-twin platform rather than a real-estate-only tool, but property marketing is one of its four core use cases (alongside corporate real estate, facilities management, and design & construction) — UK agents and developers use it to publish immersive 3D virtual tours of listings.

What It Does

• Immersive 3D virtual tours with interactive floor plans, captured via Matterport-compatible cameras or supported smartphones
• Print-quality photography output alongside the 3D capture
• Integrations with tools like Procore, Autodesk, and AWS, reflecting its broader use beyond real estate marketing
• A “Start Free” tier alongside paid subscription tiers

Positioning

Matterport is the best-known name in whole-property 3D capture and is used across corporate real estate, facilities management, and design/construction as well as property marketing — a broader platform than the estate-agency-specific tools also listed in this category.